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Dealer.com Advertising Combines Paid Search & Display Advertising with Inventory & Incentives
Burlington, VT -- Dealer.com, the global leader in online marketing solutions for the automotive industry, today launched Dealer.com Advertising, the industry's first integrated automotive advertising ...

Is Facebook advertising right for your small business?
BizBytes 101 shares tips for navigating the issues of social media advertising.

Why Super Bowl advertising is worth the cost
DENVER - More than 111 million people are expected to tune in to this Sunday's Super Bowl, but not all of them will be watching on TV.

A ban on junk food advertising will not help reduce obesity in kids
Bans on junk food advertising will not work, but better labelling and more education might.

News From the Advertising Industry
Account assignments, executive appointments and miscellaneous news from advertising agencies.

Bill would upend new airline fare advertising rule
A new rule requiring airlines to include government taxes and fees in their advertised price is continuing to cause turbulence in the travel industry -- and a congressman said Monday he'll introduce a bill to overturn it.

UPDATE 1-Hindustan Unilever Q3 net up; shares fall on volume growth concerns
* Net profit at 7.5 bln rupees vs forecast of 7.1 bln in Q3 * Slowing advertising spending raise worries on volumegrowth * Headwinds from competition, inflationary pressures remain (Adds details, quotes, ...

We're Not in Beta Anymore: The Tapjoy Mobile Advertising Platform is Now Open
SAN FRANCISCO, Jan. 31, 2012 /PRNewswire/ -- The mobile advertising and publishing platform Tapjoy, Inc. ( www.tapjoy.com ) has reached 70 million Monthly Active Users and is in a unique position to connect ...

02/06: Business events
Advertising

Is Facebook Advertising for You?
Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?






Super Bowl ads cost average of $3.5M - ESPN

Slate Magazine

Super Bowl ads cost average of $3.5M
ESPN
Advertisers this year are playing it very safe. They're running spots that are clearly designed to appeal to a broad audience and not to offend. Companies paid an average of $3.5 million for a 30-second spot for the right to duke it out Sunday in front ...
Super Bowl Advertisements : Cost Per Viewer Well Worth Price Tag for Companies Bleacher Report
Why Super Bowl advertising is worth the cost 9NEWS.com
Marketing students analyze Super Bowl commercials UI The Daily Iowan
USA TODAY  - Slate Magazine  - SmartCompany.com.au
all 1,062 news articles   & raquo;


Super spend: TV ad costs soar during super bowl - Evening Standard

Evening Standard

Super spend: TV ad costs soar during super bowl
Evening Standard
No fewer than nine car companies splashed out, including Chrysler which used Clint Eastwood in its two-minute ad , making the cost of the airtime worth up to $14 million. Big foreign advertisers included Japan's Toyota and Honda, Italy's Fiat and ...
Chrysler's "Halftime " ad : a roadmap for America? Reuters
Eastwood Calls'Halftime in America' in Chrysler Super Bowl Ad BusinessWeek
Eastwood Calls'Halftime in America' With Detroit as Beacon in Chrysler Ad Bloomberg
Stuff.co.nz
all 492 news articles   & raquo;


Is Facebook advertising right for your small business? - MiamiHerald.com

Is Facebook advertising right for your small business?
MiamiHerald.com
No matter what method you choose, you can set a maximum daily budget for your Facebook advertising costs , and you can adjust it at any time. Highlights: Facebook ads work differently than other online advertising because you can capture demographic ...

and more   & raquo;


Hindustan Unilever Q3 net up; shares fall on volume growth concerns - Reuters

Bloomberg

Hindustan Unilever Q3 net up; shares fall on volume growth concerns
Reuters
A surprisingly large 7 percent drop in advertising and promotional spending costs also unsettled investors, who knocked the stock down as much as 4.2 percent on Monday . The Indian unit of Anglo-Dutch conglomerate Unilever Plc said its net profit rose ...
Hindustan Unilever Q3 net up 18% at Rs 754 cr Hindu Business Line

all 47 news articles   & raquo;


Facebook advertising costs increasing in the US (report) - ZDNet (blog)

AllFacebook

Facebook advertising costs increasing in the US (report)
ZDNet (blog)
By Emil Protalinski | January 16, 2012, 10:05am PST Summary: Since Facebook's user base in the US is starting to plateau, advertising costs are increasing. Thankfully, Facebook is offering incentives for advertisers who stay within the social network.
REPORT: Advertising On Facebook Is Getting More Costly AllFacebook
Half price Facebook ads'as long as you link back to Facebook Financial Times (blog)
Facebook Cuts Ad Prices if You Stay on Site Marketing Pilgrim
Computer Business Review  - Mashable  - Business Insider
all 30 news articles   & raquo;


Will Carmakers ' Super Bowl ' Miles Per Gallon ' Claims Continue to Be Super Bull? - Huffington Post

Popular Mechanics

Will Carmakers' Super Bowl'Miles Per Gallon' Claims Continue to Be Super Bull?
Huffington Post
We planned to widely promote a guerilla counter- advertisement showing the cost to consumers of the misrepresentation. The ad -style video produced by Consumer Watchdog noted that even the professional testers at Consumers Union achieved only 29 MPG in ...
Did Hyundai pull MPG claims from Super Bowl ad due to watchdog group pressure ... Autoblog (blog)
Hyundai MPG Claim Dropped From Super Bowl Ad Forbes

all 19 news articles   & raquo;


GM: Super Bowl 2012 ad just a joke; Ford not laughing - Detroit Free Press

Wired News

GM: Super Bowl 2012 ad just a joke; Ford not laughing
Detroit Free Press
General Motors By Alisa Priddle LAS VEGAS -- General Motors said Sunday it stands by its Super Bowl ad that plays on the Mayan calendar's predicted 2012 end of the world in which survival depends on driving a Chevrolet Silverado.
Ford to sue GM over TV ad Sydney Morning Herald

all 346 news articles   & raquo;


Facebook looks to make mobile click - Financial Times

Financial Times

Facebook looks to make mobile click
Financial Times
But offering a more sophisticated form of mobile advertising is essential if Facebook is to boost the rates it can charge brands. Facebook is not alone in facing this challenge. Apple's 2010 launch of iAd, which allows advertisers to launch ...
Social network makes billions from millions Columbus Dispatch

all 57 news articles   & raquo;


Super Bowl Facts: Ad Rates and Food Figures Highlight Super Bowl Spectacle - Bleacher Report

Bleacher Report

Super Bowl Facts: Ad Rates and Food Figures Highlight Super Bowl Spectacle
Bleacher Report
Here are some tidbits about advertising , food and a few other topics during America's football holiday. (All facts and figures from Marc Bona of The Plain Dealer.) All of NBC's TV-commercial airtime for the game sold out way in advance. Average cost ...



Used-car prices near all-time highs, expected to stay strong in 2012 - Plain Dealer

Plain Dealer

Used-car prices near all-time highs, expected to stay strong in 2012
Plain Dealer
Several sellers said they put higher prices on the free sites because there were no financial consequences to keeping the ad up for a long time. On the paid sites and publications, they said they had to price the vehicles more realistically to avoid ...

and more   & raquo;






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