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Targeted Movie Ads to Blacks, Hispanics: Millennial Medias June SMART Report
Millennial Media has released its SMART report this week, offering some insights to the U.S. mobile marketing economy for the month of June. The SMART report, which stands for the Scorecard for Mobile Advertising Reach and Targeting, breaks down Millennial Medias network activity across several demographic groups, advertising verticals and methods used. [... ] Targeted Movie Ads to Blacks ...
'Shock Ads': Do They Promote Safety or Go Too Far?
Public service announcement - Advertising - PSA - Language - Health
Advertising at the Colosseum?
The Italian government is offering advertising rights at the Roman Colosseum in exchange for money for restoration work at the iconic site...
As Mobile Advertising Heats Up, Millennial Media Prepares For An IPO In 2011
Mobile advertising is currently a billion dollar market and we've witnessed tech giants like Google and Apple move into the space with the acquisitions of mobile ad networks AdMob and Quattro Wireless, respectively. AdMob is now part of Google's mobile advertising business and Apple is using Quattro to power its new ad format, iAds. But there is another player that has silently been growing its ...
Democrats set to spend millions on ads
Democrats said Wednesday they are prepared to spend $49 million on TV ads during the final weeks of the midterm elections in their effort to maintain the party's House majority in the face of a strong challenge by Republicans and an anti-establishment bent among voters. Advertising plans reviewed by the ...
Miners launching anti tax ads
Junior miners are set to relaunch their advertising campaign against the government's proposed mining tax.
Paper Round (29 July) - Which brands are advertising in the national press?
Ads for deals on anything from Harrods furniture to Asda school uniforms run in today's national papers alongside ideas to keep the kids happy during the summer holidays.
Contract awarded for bus ads
A contract has been awarded for the placement of advertising on Clermont Transportation Connection buses and passenger shelters.
What earnings reports have revealed about ads
Here are highlights of recent quarterly earnings reports from selected Internet, media and advertising companies and what they say about the state of spending on advertising:
Heard on the Street: Online-Ad Growth at Newspapers Has Mixed Message - Wall Street Journal
| Heard on the Street: Online- Ad Growth at Newspapers Has Mixed Message Wall Street Journal The New York Times, for instance, reported 21% growth in digital- ad revenue against a 6% drop in print advertising , keeping total advertising "roughly flat " ... |
EMarketer Sees Global Internet Ad Spending Up 12% This Year - Wall Street Journal
 Adweek | EMarketer Sees Global Internet Ad Spending Up 12% This Year Wall Street Journal Internet search and advertising leader Google Inc. (GOOG) has maintained that advertisers are moving online because Web ads are more measureable and ... Coming boom in online TV viewing |
Telecinco H1 meets forecasts on strong ads - Reuters
| Telecinco H1 meets forecasts on strong ads Reuters The decision of Spain's government to pull ads from TVE1 and La2, effective from the start of the year, has given a boost to a sector where advertising ... |
' ASA upholds Sky complaints over Virgin HDTV ads ' - Trading Markets (press release)
 Web User | 'ASA upholds Sky complaints over Virgin HDTV ads ' Trading Markets (press release) The UK's Advertising Standards Authority (ASA) has upheld complaints filed by British Sky Broadcasting against ads for Virgin Media's HDTV service. ... Virgin Media chief: rivals' broadband ads are'grossly misleading' Virgin Media HD ad misled viewers Virgin rapped over TV ads |
House Dems prep to put up to $49M toward TV ads - The Associated Press
 Telegraph.co.uk | House Dems prep to put up to $49M toward TV ads The Associated Press WASHINGTON — Democrats reserved another wave of television advertising time on Tuesday to defend seats served by fellow lawmakers who were retiring, ... Bill on political ad disclosures falls a little short in Senate Editorial: Secret Santas playing politics Campaign Spending Disclosure Bill Is Blocked in U.S. Senate by Republicans |
Google Refutes Microsoft Rant Against Yahoo Japan Deal - eWeek
 Straits Times | Google Refutes Microsoft Rant Against Yahoo Japan Deal eWeek First, Pederson told eWEEK, Google will only be licensing its advertising platform services to Yahoo Japan and will not be providing ads for Yahoo Japan, ... Yahoo Japan chooses Google for search and ads Yahoo Japan Chooses Google As Search Partner Yahoo Japan Chooses Google for Search and Ads |
Why Do-Not-Track Isn ' t The Same As Do-Not-Call - MediaPost Publications
 BNET | Why Do-Not-Track Isn't The Same As Do-Not-Call MediaPost Publications Do-not-track, on the other hand, wouldn't allow consumers to avoid advertising in the slightest. On the contrary, people would still see as many ads online ... FTC Leaning Toward Do-Not-Track List for Online Ads FTC Studying Do-Not-Track List for Online Ads Online privacy: Is there any? |
Want Ad Digest wins $6M in copyright infringement case - Bizjournals.com
| Want Ad Digest wins $6M in copyright infringement case Bizjournals.com Attempts to reach Display Advertising of Watervliet and its lawyer, Joshua Sabo of Troy, were unsuccessful. Want Ad Digest filed the lawsuit in the spring ... Troy classifieds business awarded $6 million in copyright case |
Here ' s Everything We Know So Far About Apple ' s New " iAd For Developers ... - San Francisco Chronicle
 The Business Insider | Here's Everything We Know So Far About Apple's New "iAd For Developers ... San Francisco Chronicle But the new iAd for Developers program is Apple's way of getting more (albeit cheaper) ads in its system to fill its inventory glut, while also moving more ... Apple Extends Mobile Ad Platform to Developers Apple's iAd will help developers advertise their apps -- from inside other apps Apple allows devs to sell their own apps through iAd |
Nine Wacky Yet Effective Local TV Ads - Forbes
| Nine Wacky Yet Effective Local TV Ads Forbes Despite the rise of the Web, local television advertising ( ads that run in a defined area or network region) has been the most resilient form of ... |
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